Thursday, January 19, 2006

Boston's First Interactive Real Estate Window Display

Ford Realty is proud to annnounce Boston's first" Interactive Real Estate Window Display" at its 151 Tremont Street office. The interactive window display will debut on March 1, 2006.

Our new window display enables pedestrians to use a standard mobile phone like a remote control, to browse property information displayed on an internet connected flat TV screen located in our storefront and connected to the broker 24/7 to leave a message.


Susan is walking past the Ford Realty 151 Tremont Street office and notices a flat panel TV screen in the window. It displays 30 or so thumbnail photos of condos with a number underneath each photo with the price. She'd like to know more about one of the condos and dials the phone number displayed on the screen. She follows the voice prompt on her cell phone along with the visual prompts on the TV screen and starts using her mobile cell phone as a remote control for the TV monitor in the window diplay. She would like to know more about condo number 7 on the TV monitor, so she presses 7 on her phone. The TV screen will then enlarge the photos of condo #7 from the MLS selection. She uses her phones * and # keys to navigate forward and backward of photos of various rooms in the condominium along with other data. She views several properties she likes and then presses "0" to leave a message to the broker requesting a showing. The broker instantly obtains an email with a voice attachment from her and is able to follow-up 24/7.

We feel that this will be the future look of the next generation of real estate offices. From our studies on Gen X and Gen Y we found that this group does not necessarily want to enter into a real estate office and have contact with a broker to obtain housing information, but rather do more research on their own online. Gen X and Gen Y behavior patterns are different from the Baby Boomers and we are hoping to fill that niche.

Some of our findings on the Gen X and Gen Y home buying habits:

1. Responsiveness and efficiency is a must they are an impatient group
2. Being competent is more important then "Schmoozing"
3. A rich web site experience is key
4. Email is the preferred way to communicate.

On March 1st please stop by to witness first-hand the real estate office of the future.


Blogger Vee said...

Dumbest. Idea. Ever!

4:21 PM  
Blogger John said...

Geez, that's not a very nice comment!

Sounds like a good idea, to me. I just read about this, today, actually, in the Boston Globe.

It might sound dumb, but that's only because no one has seen it in action, yet.

Just having as an option differentiates a company from its competitors. If only one out of twenty people who look in your window use the technology, you've already increased your exposure and made a connection to a potential client.

10:05 PM  
Blogger John said...

This comment has been removed by a blog administrator.

10:10 PM  
Blogger John said...

Here's a link to the original story, from which the Globe quoted:

10:12 PM  
Blogger John said...

Can't wait to see it.

Went by your office last weekend, because I didn't realize it wasn't up, yet.

There was just one guy there, at the back, on the phone.

I asked, "Do you guys have an interactive window display that I can control with my cell phone?"

He tried to be polite, but didn't have any idea what I was talking about.

Was I in the wrong office?

8:27 PM  

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